Social Media Makes Things Possible For Librarians: A Critical Note

The rapid progress and development of social media and its associated tools have made things easy for the library staff and library professionals. Social media is the fastest tool of communication in today’s world, where everyone can reach the other within a click. At the same time, the library professionals are getting familiar with social media and its related tools to apply in their respective libraries. The library professionals are creating a virtual platform using Social media to interact with their users and social media is also helping to reach out to the targeted audiences and customers. Social media is using by librarians to make their library users and also use social media for the marketing of their sources and services. Several factors are influencing the use of social media in the libraries because the library professionals think that social media is the best choice to bring library users nearer. Besides these facts there are massive numbers of challenges and issues are facing by the library professional while using social media in their respective libraries. These hurdles and issues should be resolved for better and reliable use of social media in the libraries. Library professionals use social media to share information with their potential users. This paper has highlighted some of the aspects of social media e.g. usage, factors and issues, challenges in the use of libraries.


Introduction
The present age of the digital world has changed the course of the individual and collective thinking of the people as well as the mindset of the service providers. The rapid growth of ICTs and its associated aids has changed the living standard of human beings.
ICTs made several revaluations in term of social media and others same media of communications.at the beginning of computer and internet the people thought that this is biggest things to use for their lifelong working but at the inception of social media, the people saw a massive change in the mode of communication. Social media makes things easy to connect, share and receive information from one end to another end of the world. Even though this media of communication has changed attitude, thinking and perception of service providers throughout the globe.
[1] agreed that social media has finished the discrimination of communication from the community and it provides the way to access the learned society and make them aware of the access to the library sources and services from their home. Moreover, social media is providing the techniques to the librarians to make things easy to market their sources and services to their targeted audiences. These social media are [2,3], LinkedIn, My Space, web.2.0 [4], Blogs, WhatsApps [5], QQ, and Wechat [6] and LIS professionals are using these social media to interact with their users at remote locations and marketing their products [7] addressed that twitter is the type of social media that allows the library professionals to create a platform to access library resources and services. Additionally, the Library Professionals are trying to use a suitable and convenient means of communication to fulfill the needs and wants of library users.
The number of libraries in the world is using different social media to bring library users to nearer library sources and services. [8] found that Librarians are using social media for professional development in their respected areas of interest. Moreover, the present age social networking sites are meeting the need of library professionals to prepare themselves for upcoming challenges in their fields. Library professionals should learn skills and knowledge to develop them to meet the needs and wants of the library users in the future. [9,10] added that social networking technologies are creating a virtual environment changing the method of communication among library users and library professionals.
Furthermore, in the current age of social media usage, library professionals are getting familiar with the demand of library users.
On the other hand, the utilization and adoption of social media in the libraries are making a big difference to cope up with the issues and challenges shortly. Facebook is the most popular network amongst librarians, followed by Twitter and blogs ( Figure 1).

Social Networks Sites
The present age of information explosion has encountered the mindset and thinking of human beings. Everyone is running behind the information, but they have no idea how to collect the information and shared the information from one to one and one to many at one time. Besides these facts, the present age of information ICTs and its related aids has changed the role of information professionals.  Likewise, Twitter is playing a vital role in the promotion of library sources and services. [11] today in the modern age of ICTs the social media is the cheapest source for marketing the library sources and services. Additionally, Social media have a different aspect to share news and views about the library, communicate different events and create an environment for effective service to their library users [12] addressed Facebook is the best tool to promote library sources and services and provides a platform to market library sources and services with low expenditures.
Furthermore, Facebook helps the library staff to advertise their product and maximize the use of their sources and services to the potential users ( Figure 2).

1.
Social media is a collection of Internet-based communities that allow users to interact with each other online. This includes web forums, wikis, and user-generated content (UGC) websites.

2.
Websites and computer programs that allow people to communicate and share information on the internet using a computer or mobile phone.
Facebook is a popular free social networking website that allows registered users to create profiles, upload photos, and video, send messages and keep in touch with friends, family, and colleagues. 2.
An online community that allows individual users to create personal profiles, share photos and videos, and post on each other's profile pages, or "Timelines."

Definition of twitter
3. An Internet service that allows people to publish quick updates and see posts or "tweets" of other users they are following in real-time.
of LinkedIn

4.
A professional networking website that allows users to create profiles, post resumes, and communicate with other professionals and job-seekers of Pinterest.
5. An online community that allows users to share ideas and photos with others by "pinning" items and describing them on their profile pages.
Definition of mySpace 6. My Space is an online community that allows friends to keep in touch and meet new people as well. It started as a website that bands could use to promote their music but has since grown into a more general community of friends.

1.
Instagram is an online photo-sharing service. It allows you to apply different types of photo filters to your pictures with a single click, and then share them with others.
Twitter is a microblogging and social networking service on which users post and interacts with messages known as "tweets". Tweets. [13] addressed librarians' awareness of social media usage

Factors of Usage of Social Media in the Libraries
The social media is playing a pivotal role to reach out the   It is suggested to work on social media can be fruitful for the libraries in the future generation.